The Importance of Branding for Your Business
Branding is way more than just a logo, slogan, or name: It is the way customers perceive your business. Your branding is your company’s identity!
It is essential to create a brand plan and strategy if you want to ensure strong relationships with your customers and succeed in business. With thousands of brands gaining global exposure via social media, competition is fiercer than ever. This makes it even more essential to establish a strong business presence and keep ahead of competitors.
Building a strong relationship with your customers
It is important for your business that customers feel confident they are getting what they expect from your product or service. Companies strive to stay on top of their branding, constantly adjusting and rebranding their products to make sure their customers are satisfied. A brand’s reputation and image are determined by a positive perception and the level of trust customers have in it. In other words, the more trust you have in a brand, the better your perception of it, and consequentially, the stronger its reputation becomes. The goal is to develop loyal customers, who will support and sustain your business through good and bad times. Your branding will impact how people view your business. Often, the simplest styles work best. Simple, sleek, and clean branding works well because it is timeless and offers a refined look. It demonstrates confidence in your business by giving the impression that your product is so good it needs minimal work to sell it. A prospective customer deciding between two businesses, one with an unclear, chaotic brand image and one with a simple, refined brand image, will likely choose the latter because of the impression good branding evokes, despite the quality of the product.
Creating a recognisable brand
Your choice of colour, font, and wording will all have an impact on your brand image and will subconsciously influence people because naturally, we are drawn to attractive design. You want your brand to stand out and be recognisable, but at the same time speak for itself and reflect your brand's quality through the simplest means possible. You will need to find a set of colours and fonts that are used consistently throughout all your branding and stick with them, not only to make your brand recognisable but also to show the unwavering quality of the company.
It is difficult to imagine the brand Apple without thinking of its famous logo with a bite taken out of it. It is simple, yet instantly recognisable as a symbol of high-quality, well-designed, and desirable products.
Motivating your employees
In addition to attracting customers, branding will also help you establish a connection with your employees and foster a sense of pride among them. Employees are more likely to achieve company goals if they are a part of a company with similar core values and a well-established reputation.
Creating an environment for your employees that represents the brand and its values, will create greater overall results for your company.