Why does my business need a website?
Just started your business? Think you don’t need a website?
Think again. No matter how it runs or what it sells, a website is essential for your business. It is estimated that by 2040, 95% of all sales will happen online. This is already starting to be seen, with more than 20% of global retail sales this year happening online. So, now, more than ever before is the time to take your business online and take advantage of limitless customers and exposure and watch your company grow. Selling through your website, you will have customers from anywhere in the world buying your products. Worried you won’t be able to handle that? Worry not. Platforms such as Squarespace have simplified the entire process, by, for example, handling payments, organising shipping info, and managing customer support. Your shop will remain open 24 hours per day, allowing you to make money while you sleep!
Ok, so the lure of more customers and a broader exposure has not convinced you, here are another top 5 reasons your business needs a website:
1) Control Your Branding
By having a website for your business, you chose the way you want your brand to be perceived. Having a well-structured and professionally designed website ensures a credible image.
When it comes to choosing a platform to build your website, there are many good options out there. Squarespace, one of the most popular and well-known choices, offers you the cleanest, most sleek, and most modern-looking site, and is the easiest to use for beginners. With a beautiful site, no one will know that you’re not a multi-million-pound company... Yet! All you need is some good-looking product photographs and some well-written captions, and your business will look the part.
2) Showcasing Your Products
Your website can be the perfect platform to showcase your products, promoting them to their full potential. High-quality photos with well-written descriptions; tailored by you, will ensure you are showing potential customers the true value of the products.
3) Reviews
Customer reviews are one of the best ways of indicating the quality of your products, company, and customer service. Your website can display reviews for each product, allowing customers to make a more informed decision when choosing between your product and your competitors. This is one of the most effective ways of being rewarded for your work and, through consistent quality and good customer service, it will continue to benefit you. The more positive reviews your website and products receive, the more you will turn visitors into customers, growing your company exponentially.
4) Advertisement and SEO
Once you become accustomed to the basic principles of managing your website, you can start to use some of the more advanced features which will offer a more unique customer experience and help drive more traffic to your site by increasing your visibility on search engines. The possibilities are limitless.
SEO is the process of improving a website’s ranking in organic search results. Using a website and inputting your own keywords can reach a whole new audience. If you decide to use online advertising, you can link it to your website and increase traffic, exposure, and sales.
5) Customer Service
You can build stronger connections with your customers if your website is open 24/7. For example, if a customer has an inquiry, they can find your contact information on your website and get in touch with you. This will result in satisfied customers and grow public trust in your company.
By including a FAQ page, there will be fewer reasons for customers to contact the business since their questions can be answered quickly and easily. This is beneficial to the customer since it reduces time spent contacting the business and creates a more user-friendly experience.
Results
Getting a website is an essential part of upgrading your business. As a business owner, you need a website to help effectively market your business. With the growth of the internet era, designing a website is not as time-consuming, costly, and challenging as it used to be.
It’s important to think about how to plan your website before you begin. Research the best software to build your websites, like WordPress, Squarespace, or Shopify. Don’t forget to have fun with it, and design something that reflects your business style.
